Media Watch Global

While the overarching goal of a BI tool in any business is to gain advantage from data analytics informed decision making, BI in media companies especially in mainstream media is …

 This research investigates the relationship between Facebook usage and self-efficacy in collegiate athletes. The sample for this study are St. Thomas University athletes in the United States. The variables used …

This article provides an assessment of the dominant meaning inserted in Hollywood movies that offer anti-Islamic content, compared to the meaning that the American audience attaches to these movies. Framed …

The main agenda of this paper is to provide a review of literature on the role of Web 2.0 or social software tools particularly wikis in school education because it …

The journalism and mass communication spectrum is undergoing a swift yet strategic metamorphosis. Amidst the growing number of media companies fighting for existence, the mediated world is on a mad rush for …

Daniel J. Boorstin’s concept of pseudo-events has been around almost as long as Queen Elizabeth II’s reign as monarch. 2012 was the year of the Diamond Jubilee, a 60-year anniversary, …

‘Publish or Perish’—a mantra that guides the academic world—a world that is bustling through an era where ‘productivity’ is the key of progress. The academic excellence of an educator is counted more …