Trendy Transitions and Turbulent Times in the Media Spectrum

The journalism and mass communication spectrum is undergoing a swift yet strategic metamorphosis. Amidst the growing number of media companies fighting for existence, the mediated world is on a mad rush for new operating systems and apps.

The role and responsibility of the journalists are being redefined in the increasing digitalization and the influx of media companies. Technological up-gradations and e-revolutions put forth a challenging as well as a convenient avenue for the mass communicators.

The Broadcasting companies now encourage the audience to send and share pictures through Instagram and progressively support the citizen video on their websites and news reporting.

CNN started the move now followed by all the major players. BBC is undergoing massive restructuring and digitalization on its famous headquarters to its reporting outlets in order to face the growing challenges of social media turned community based news disseminators.

Fox news is compelled to redefine its political manipulative and business gimmicks.

Social-networking sites are ruling the process of news dissemination and discourse initiation accelerating a novel way of participation. 140 characters revolutionize the news world – Twitter gone public issue with the much hyped and celebrated stock exchange listing.

Fight for survival and success continues in the social world with Snap Chat, the latest image-sharing application through mobile apps boldly rejected the three billion takeover offers from Facebook.

The media management sector is not devoid of vicissitudes and revolution. 

Millionaires are increasingly turning their attention to media companies that in turn redefine the objectives of the firm – one of the contemporaries include the millionaire Gina Rinehart, the mining heiress in Australia who have a significant stake holdings in the media companies. Gina’s predatory buy out of newspapers and news media against carbon tax is continuing. 

Those under her ownership are facing the cannibalistic future. Media moguls continue to expand their horizon through crossovers and mergers – Ted Turner turned 75, still have a successive career in the news world with more and more ventures in his bouquet. Merging and acquisition theories of media world are still a puzzle with this theory.

Jeff Boze the online Amazon retailers grabbed the celebrated Washington Post through a dream bidding. Jeff declared and demonstrated unmanned drones for newspaper distribution.

His Amazon stuck the deal with India Post for speedy and efficient delivery system of all value added news goods. Newsweek and Forbes magazines are once again for sale.

Blumberg Business world surviving with push and pull. Wall Street Journal lost its identity by the Murdochian renaissance.

Neither a broadsheet nor a tabloid any more but to a snippet format for easy-go-readers. Rebekah Brooks, his trusted adopted daughter is facing serious legal trial on intrusion into privacy and telephone hacking for news sensationalism.

Media in the Middle East is celebrating their liberation due to the much celebrated and squandered world cup football to happen in the green oasis. They are going global by quality printing not by content.

The jasmine revolution from the Arab spring through social media is yet to bloom in the social life. Guardian and Edward Snowden leakage is still making the trouble in the British parliament.

The most respected editor of guardian Alan Rusbridger, was summoned to testify in front of the British Parliament committee about his paper’s reporting on the leaks.

On a contrary to all the developments human resources in media force have been faced with grave challenges and criticisms in the recent days leading to an apprehension on ethics and morality in the media field.

To quote some – Tarun Tejpal to Rupert Murdoch is under the legal tentacles and public hatred; the Maha Vishnu on Mount Road, The Hindu, is back again in the hands of family kitchen business.

Debt ridden Time Inc. filed for a public issue, expecting angel investors to revive it. Slate, Salon, Democracy Now, GigaMedia, News Laundry are still popular with the news teasers.

Times of India style of ‘presstitution’ for stake hold on advertisers are still thriving like a monolith in the Indian media scenario.

Hence, changes and challenges are obvious and rampant in media spectrum. This issue of media watch is hence providing the scholars with an opportunity to discourse on this new trend and challenges faced by the media on the face of increasing technological revolution and globalization.

It is a humble attempt to accumulate a series of research works on this are so that it can provide a comprehensive view towards the new media technology and delivery issues.

In the first article, ‘Facebook Culture: Millennial Formation of Social Identity’, Hilary K. U’Ren looks into the role of Facebook in the impression management among its users. 

Facebook is organized in such a way that a user can deliberately edit his/her profile and image so that it projects him/her in a favorable light. Through an informal interviews with the selected sample, the study identified that the users manipulate their Facebook page to create a positive impression among their friends, colleagues and parents.

By taking Facebook again as a case study, Kaja Tampere and Ave Tampere in ‘Offline goes Online: Does the Internet Implement or Supplement our Communication and Relationships?’ argues whether the internet supplement or implement the communication and relationship needs in this computer mediated-era.

Though internet provide numerous ways to make relationship and communications, it’s always a matter of doubt whether people chose to use it for the same purpose as previously mentioned. The article addresses various issue like the changing concept of ‘long distance’ and the transmission of offline to relationship to online.