‘Publish or Perish’—a mantra that guides the academic world—a world that is bustling through an era where ‘productivity’ is the key of progress.
The academic excellence of an educator is counted more for their written endeavour rather than their efficiency in teaching or skill enhancement.
It is not the scholastic record, the array of publications that counts the calibre. Nevertheless, academic publishing is not only a sign of research progress, but it is evolving as a fantasized necessity upon which the future of an academician dangles.
This holds both the positive and negative notes for the scholar; while the practise makes them proficient and updated in their respective research fields by the continuous engagement with contemporary developments, it also pose a challenge for them to get their written work get published.
This is met by the major academic publishing houses and educational institutions who came forward with niched platforms for the increasing need of space.
The same is visible in the edited volumes of books – If you have a publisher and a group of enthusiastic contributors, any scholar can now opt for a better option of editing a book, rather than waiting for their articles to be peer-reviewed and published in an uncertain time.
In this publication clutter, it is very interesting to note that most of these academic publications get unnoticed only to be identified in and confined to the curriculum vitae.
Though personal satisfaction and career advancement is achieved through this, the number of people who are enlightened by one’s work is far minimal, so as to thwart the validity of impact factor.
Moreover, the absence of journals in the popular databases which most of the students as well as academic faculties use for their teaching/research purposes, further make the scene worst.
Peer review management and timely publication along with the plagiarism check are the major challenges in bringing out a qualitative international journal. Friends will become foes after the peer review comments.
When The Journal of Media Watch was conceptualised, the publishers were thinking about a platform preferable for the budding Asian media scholars who are vying to get a slot in the publishing domain. We strongly believe that media has evolved as a major academic field in demand of high quality research publications.
As such Media Watch is now listed in all major databases like Scopus, Ebsco, Elsevier, ISI, ProQuest etc. which gathered in this short period three impact factors for the journal. In India as well, considering the vast and the diverse media environment, media research is getting great momentum.
Considering the voluminous research writings on media, this issue of Media Watch, as opposed to its previous issues where specific themes has been given prominence, has chosen to widen its realm to accommodate interesting research compositions on different media platform and performances.
Timothy R. Gleason in ‘Pseudo-Events as a Mesocyclone: Rethinking Boorstin’s Concept in the Digital Age’ develops a Mesocyclone model of social media and journalism relations to extend Boorstin’s concept of pseudo-events in evaluating the Diamond Jubilee of the reign of Queen Elizabeth II.
The Tusy finds out that the idea of pseudo-event has deteriorated with the popularity of the concept of media spectacle.
‘Journalistic News Framing of White Mainstream Media during the Civil Rights Movement: A Content Analysis of the Montgomery Bus Boycott’ by Felicia McGhee takes the Montgomery Bus Boycott as a case study to identify how the local newspaper has framed the incident.
Though many academic and journalistic works have been already published on this, there is a lack of analysis on how local media, precisely Montgomery Advertiser, a local newspaper that first covered this incident before it went national and international.
Skye C. Cooley and Mark Goodman uses the theory of hegemony to analyse the political relationship between North Korea and South Korea in their article ‘The Hegemonic Dance Partners: United States and North Korea’.
The articles analyses how media propaganda plays a major role in the hegemonic rule, and how they interplay within each other.